What is data analytics and visualisation?
Data analytics is the process of transforming raw data into meaningful visual formats. It helps demystify complex information by presenting it in a clear, engaging, and insightful way.
Common forms of data visualization include:
- Tables
- Graphs
- Maps
- Infographics
- Dashboards
- Gantt charts
- Heat maps
- Timelines
- Word clouds
While data visualization often involves time-consuming manual work with spreadsheets, it doesn’t have to be that way. Our advanced visualization software integrates directly with your data warehouse, enabling you to generate visual reports either automatically or with just a few clicks.
Why are data analytics tools important?
Humans are naturally drawn to visual content. In fact, the brain dedicates around 30% of its processing power to vision, compared to only 8% for touch and 3% for hearing.
Research shows that presentations incorporating visuals are 43% more persuasive than those using text alone. Visuals help make content appear clearer, more concise, data-driven, professional, convincing, and engaging.
Presenting your data visually in a compelling and accessible format is essential. With our data analytics software, you can:
- Discover hidden insights and new opportunities
- Transform raw data into meaningful narratives through storytelling
- Analyze historical performance by spotting trends, outliers, and patterns
- Forecast future outcomes with data modeling to set achievable goals
- Eliminate the need for manual Excel reporting with automated, real-time dashboards
- Minimize errors by cutting through the noise and focusing on key performance indicators
- Make confident, data-driven decisions instead of relying on gut instinct